Marketing /
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Boston:
Houghton Mifflin Co,
c1990.
|
| Subjects: |
| Physical Description: | xxviii, 687, [50] p: col. ill; 26cm. |
|---|---|
| Bibliography: | Includes bibliographical references and indexes. |
| ISBN: | 0395472083 |