APA (7th ed.) Citation

Fenn, J., & Raskino. (2008). Mastering the hype cycle: How to choose the right innovation at the right time. Harvard Business Press.

Chicago Style (17th ed.) Citation

Fenn, Jackie, and Raskino. Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time. Boston, Mass: Harvard Business Press, 2008.

MLA (8th ed.) Citation

Fenn, Jackie, and Raskino. Mastering the Hype Cycle: How to Choose the Right Innovation at the Right Time. Harvard Business Press, 2008.