APA (7th ed.) Citation

KOTLER, P., Michi, I., & Pfoertsch, W. (2006). B2B brand management. Springer.

Chicago Style (17th ed.) Citation

KOTLER, Philip, Ines Michi, and Waldemar Pfoertsch. B2B Brand Management. Berlin,New York: Springer, 2006.

MLA (8th ed.) Citation

KOTLER, Philip, et al. B2B Brand Management. Springer, 2006.