B2B brand management /

Bibliographic Details
Main Author: KOTLER, Philip
Other Authors: Michi, Ines, Pfoertsch, Waldemar
Format: Book
Published: Berlin,New York: Springer, 2006.
Subjects:
Description
Item Description:Includes index and bibliography
Physical Description:xvi, 357p: ill; 24cm.
ISBN:9783540253600