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| LEADER |
00751cam a2200229 7i4500 |
| 001 |
0000011057 |
| 005 |
20151104090000.0 |
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##20151104112600.0 |
| 003 |
##MY-KlINT |
| 020 |
# |
# |
|a 9783540253600
|
| 039 |
# |
9 |
|y 201511041126
|z VLOAD
|
| 090 |
0 |
0 |
|a 658.827
|b KOT
|
| 100 |
1 |
# |
|a KOTLER, Philip
|
| 245 |
1 |
0 |
|a B2B brand management /
|c Philip Kotler, Waldemar Pfoertsch ; with the cooperation of Ines Michi.
|
| 260 |
# |
# |
|a Berlin,New York:
|b Springer,
|c 2006.
|
| 300 |
# |
# |
|a xvi, 357p:
|b ill;
|c 24cm.
|
| 500 |
# |
# |
|a Includes index and bibliography
|
| 650 |
# |
0 |
|a Brand name products --
|x Management
|
| 650 |
# |
0 |
|a Brand name products --
|x Case studies
|
| 700 |
0 |
# |
|a Michi, Ines
|
| 700 |
0 |
# |
|a Pfoertsch, Waldemar
|
| 999 |
|
|
|a 0000061103
|b BOOK
|c Main Non-Fiction
|e INTAN BK
|