APA (7th ed.) Citation

Brooks, L. L., & Owen, R. (2009). Answering the ultimate question: How Net Promoter can transform your business. Jossey-Bass.

Chicago Style (17th ed.) Citation

Brooks, Laura L., and Richard Owen. Answering the Ultimate Question: How Net Promoter Can Transform Your Business. San Francisco, CA: Jossey-Bass, 2009.

MLA (8th ed.) Citation

Brooks, Laura L., and Richard Owen. Answering the Ultimate Question: How Net Promoter Can Transform Your Business. Jossey-Bass, 2009.