Tactical Tansparency : How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand /

Tactical Tansparency : How Leaders Can Leverage Social Media to Maximize Value and Build Their Brand /

Bibliographic Details
Main Author: Holtz, Shel (Author)
Corporate Author: International Association of Business Communicators
Other Authors: Havens, John C, Johnson, Lynne d
Format: Book
Language:English
Edition:First Edition.
Subjects:
Social media
Interactive marketing -- > Management
Business communication -- > Blogs
Customer relations -- > Management
Description
Item Description:Includes index
Physical Description:xiv, 297 pages; 24cm.
Bibliography:Bibliography: pages 277-281
ISBN:9780470293706

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