The product manager's desk reference /

The product manager's desk reference /

Bibliographic Details
Main Author: Haines, Steven
Format: Book
Published: New York: McGraw-Hill, 2009.
Subjects:
Business forecasting
Marketing -- > Handbooks, manuals, etc
New products
Product differentiation
Product management -- > Handbooks, manuals, etc
Description
Item Description:Includes bibliographical references and index.
Physical Description:xxxix, 704p: ill; 25cm.
ISBN:9780071591348

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