The product manager's desk reference /

Bibliographic Details
Main Author: Haines, Steven
Format: Book
Published: New York: McGraw-Hill, 2009.
Subjects:
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090 0 0 |a 658.404   |b HAI 
100 1 # |a Haines, Steven 
245 1 4 |a The product manager's desk reference /   |c Steven Haines. 
260 # # |a New York:   |b McGraw-Hill,   |c 2009. 
300 # # |a xxxix, 704p:   |b ill;   |c 25cm. 
500 # # |a Includes bibliographical references and index. 
650 # 0 |a Business forecasting  
650 # 0 |a Marketing --   |x Handbooks, manuals, etc  
650 # 0 |a New products  
650 # 0 |a Product differentiation  
650 # 0 |a Product management --   |x Handbooks, manuals, etc  
999 |a 0000064438  |b BOOK  |c Main Non-Fiction  |e INTAN BK