APA (7th ed.) Citation

Hodge, R., & Schachter, L. (2006). The mind of the customer: How great companies like UPS, Lexus, and Nokia have reinvented the sales process to accelerate their customer's success. McGraw-Hill.

Chicago Style (17th ed.) Citation

Hodge, Richard, and Lou Schachter. The Mind of the Customer: How Great Companies like UPS, Lexus, and Nokia Have Reinvented the Sales Process to Accelerate Their Customer's Success. New York, N.Y London: McGraw-Hill, 2006.

MLA (8th ed.) Citation

Hodge, Richard, and Lou Schachter. The Mind of the Customer: How Great Companies like UPS, Lexus, and Nokia Have Reinvented the Sales Process to Accelerate Their Customer's Success. McGraw-Hill, 2006.