Strategic management in the media : from theory to practice /

Bibliographic Details
Main Author: Kung, Lucy
Format: Book
Published: London Thousand Oaks, Calif: SAGE, 2008.
Subjects:
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245 1 0 |a Strategic management in the media :   |b from theory to practice /   |c Lucy Kung. 
260 # # |a London  |a Thousand Oaks, Calif:   |b SAGE,   |c 2008. 
300 # # |a 248 p:   |b ill;   |c 25cm. 
500 # # |a Includes bibliographical references (p. [224]-239) and index. 
650 # 0 |a Mass media --   |x Management  
650 # 0 |a Strategic planning  
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