Strategic management in the media : from theory to practice /

Strategic management in the media : from theory to practice /

Bibliographic Details
Main Author:	Kung, Lucy
Format:	Book
Published:	London Thousand Oaks, Calif: SAGE, 2008.
Subjects:	Mass media -- > Management Strategic planning

Similar Items

Media skills in good time and bad : the executive's guide to handling the media /
by: Ewing, Iain
Published: (1998)

Global Media : Malaysian Use /
by: Wilson, Tony
Published: (2007)

Global media : Malaysian use /
by: Wilson, Tony
Published: (2006)

Muslims and the news media /
Published: (2006)

The Indian Media Business /
by: Kohjli-Khandekar, Vanita
Published: (2013)

Dunia media moden /
by: Nor Bathi Badarudin, 1956-
Published: (2002)

Perhubungan media di Malaysia /
by: MOHD. Yahya Mohamed Ariffin
Published: (2012)

Sejarah dan Media Baharu /
by: Shakila Yacob
Published: (2013)

Daftar Media 2015 /
Published: (2015)

Mass communication theory : foundations, ferment, and future /
by: Baran, Stanley J
Published: (2012)

Setting the Agenda : The Mass Media and Public Opinion /
by: McCombs. Maxwell
Published: (2014)

Isu-isu komunikasi masa /
Published: (1994)

The dynamics of mass communication /
by: Dominick, Joseph R.
Published: (1993)

ISU-ISU komunikasi massa /
Published: (1978)

Communication therories : origins, methods, and uses in the mass media /
by: Severin, Werner J.
Published: (2001)

Social Media News and Its Impact /
Published: (2022)

Daftar Media /
by: Chamil Wariya, Dato', 1952-
Published: (2013)

Istilah media dan perutusan (komunikasi) : bahasa Inggeris-bahasa Malaysia, bahasa Malaysia-bahasa Inggeris.
Published: (1989)

Daftar media Malaysia /
Published: (2011)

DAFTAR MEDIA 2015 /

DAFTAR MEDIA EDISI 2011 /
by: Malaysian Press Institute (MPI)

Media in the digital age /
by: Pavlik, John V.
Published: (2008)

Asian cyberactivism : freedom of expression and media censorship /
Published: (2004)

Mass media in selected muslim countries /
Published: (2003)

KOMUNIKASI & MEDIA dari Perspektif Islam : Konsep & Amalan /

The four stages of highly effective crisis management : how to manage the media in the digital age /
by: Jordan-Meier, Jane
Published: (2011)

Coercion : why we listen to what they say /
by: Rushkoff, Douglas
Published: (1999)

Coercion : why we listen to what they say /
by: Rushkoff, Douglas
Published: (1999)

THE ENTERTAINMENT MARKETING REVOLUTION : Bringing the Moguls, the Media, and the Magic to the World /
by: Lieberman, Al

Peranan media dalam masyarakat moden /
by: Mansor Ahmad Saman, 1949
Published: (1996)

Analysing media texts /
by: Burn, Andrew
Published: (2006)

MEDIA DAN KHALAYAK : Interaktiviti dan Impak /

DINAMIKA KOMUNIKASI : PROSES DAN KONTEKS / /

DINAMIKA KOMUNIKASI : PROSES DAN KONTEKS /
Published: (2018)

Isu-isu komunikasi massa /
Published: (1994)

NONTRADITIONAL MEDIA in Marketing and Advertising /
by: Blakeman, Robyn
Published: (2014)

MAKE IT RAIN ! : How to Use the Media to Revolutionize Your Business & Brand / /
by: Martin, Areva

The internet and the mass media /
Published: (2008)

Media training 101 : guide to meeting the press /
by: Stewart, Sally
Published: (2004)

The social media handbook : policies and best practices to effectively manage your organization's social media presence, posts, and potential risks /
by: Flynn, Nancy
Published: (2012)