Design-driven innovation : changing the rules of competition by radically innovating what things mean /

Design-driven innovation : changing the rules of competition by radically innovating what things mean /

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Bibliographic Details
Main Author:	Verganti, Roberto
Format:	Book
Published:	Boston, Mass: Harvard Business Press, 2009.
Subjects:	Industrial management Technological innovations

Design-driven innovation : changing the rules of competition by radically innovating what things mean /

Design-driven innovation : changing the rules of competition by radically innovating what things mean /

by Verganti, Roberto
Published 2009