APA (7th ed.) Citation

Srinivas, A. (2008). The Indian consumer: One billion myths, one billion realities. John Wiley & Sons (Asia).

Chicago Style (17th ed.) Citation

Srinivas, Alam. The Indian Consumer: One Billion Myths, One Billion Realities. Singapore Hoboken, NJ:: John Wiley & Sons (Asia), 2008.

MLA (8th ed.) Citation

Srinivas, Alam. The Indian Consumer: One Billion Myths, One Billion Realities. John Wiley & Sons (Asia), 2008.