The Indian consumer : one billion myths, one billion realities /

Bibliographic Details
Main Author: Srinivas, Alam
Format: Book
Published: Singapore Hoboken, NJ:: John Wiley & Sons (Asia), 2008.
Subjects:
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245 1 4 |a The Indian consumer :   |b one billion myths, one billion realities /   |c Alam Srinivas. 
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300 # # |a 216 p;   |c 23cm. 
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