Place branding : glocal, virtual and physical identities, constructed, imagined and experienced /

Bibliographic Details
Main Author: Govers, Robert
Other Authors: Go
Format: Book
Published: Basingstoke: Palgrave Macmillan, 2009.
Subjects:
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245 1 0 |a Place branding :   |b glocal, virtual and physical identities, constructed, imagined and experienced /   |c Robert Govers and Frank Go. 
260 # # |a Basingstoke:   |b Palgrave Macmillan,   |c 2009. 
300 # # |a xiv, 324 p:   |b ill., maps;   |c 25cm. 
650 # 0 |a Place marketing  
650 # 0 |a Tourism --   |x Marketing  
650 # 0 |a Tourism --   |x Case studies --   |z United Arab Emirates --   |z Dubai  
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