Repositioning : marketing in an era of competition, change, and crisis /

Bibliographic Details
Main Author: Trout, Jack
Other Authors: Rivkin, Steve
Format: Book
Published: New York ; Singapore: McGraw-Hill, 2010.
Subjects:
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245 1 0 |a Repositioning :   |b marketing in an era of competition, change, and crisis /   |c Jack Trout with Steve Rivkin. 
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650 # 0 |a Marketing  
650 # 0 |a Strategic planning  
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