Services management and marketing : studies in Malaysia /

Services management and marketing : studies in Malaysia /

Bibliographic Details
Other Authors: Ahmad Azmi Mohd. Ariffin, Aliah Hanim M. Salleh, June M. L. Poon
Format: Book
Published: Bangi, Selangor: Faculty of Economics & Business, Universiti Kebangsaan Malaysia, 2009.
Subjects:
Service industries -- > Management -- > Research -- > Malaysia
Service industries -- > Marketing -- > Research -- > Malaysia

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