Cases in public relations management /
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| Format: | Book |
| Published: |
New York:
Routledge/Taylor and Francis Group,
2010.
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| Subjects: |
| Item Description: | Includes bibliographical references and index. The purpose of public relations -- Proactive public relations -- The case method -- Ethics and the public interest -- Media relations -- Crisis communication -- Consumer relations -- Sports, entertainment, and travel -- Community relations -- Employee |
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| Physical Description: | ix, 388p: ill; 25cm. |
| ISBN: | 9780415878920 |