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# |
|a 9780415878920
|
| 039 |
# |
9 |
|y 201511041136
|z VLOAD
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| 090 |
0 |
0 |
|a 659.2
|b SWA
|
| 100 |
1 |
# |
|a Swann, Patricia
|
| 245 |
1 |
0 |
|a Cases in public relations management /
|c Patricia Swann.
|
| 260 |
# |
# |
|a New York:
|b Routledge/Taylor and Francis Group,
|c 2010.
|
| 300 |
# |
# |
|a ix, 388p:
|b ill;
|c 25cm.
|
| 500 |
# |
# |
|a Includes bibliographical references and index.
|
| 500 |
# |
# |
|a The purpose of public relations -- Proactive public relations -- The case method -- Ethics and the public interest -- Media relations -- Crisis communication -- Consumer relations -- Sports, entertainment, and travel -- Community relations -- Employee
|
| 650 |
# |
0 |
|a Public relations --
|x Management --
|x Case studies
|
| 999 |
|
|
|a 0000066788
|b BOOK
|c Main Non-Fiction
|e INTAN BK
|