The dragonfly effect : quick, effective, and powerful ways to use social media to drive social change /

Bibliographic Details
Main Author: Aaker, Jennifer Lynn
Format: Book
Published: San Francisco: Jossey-Bass, 2010.
Edition:1st ed..
Description
Item Description:Includes bibliographical references and index.
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media
Physical Description:xxv, 211p: ill; 22cm.
ISBN:9780470614150