Market-led strategic change : transforming the process of going to market /
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| Format: | Book |
| Published: |
Amsterdam London:
Butterworth-Heinemann,
2009.
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| Edition: | 4th ed. |
| Subjects: |
| Item Description: | Includes bibliographical references and index. Previous ed.: 2002 |
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| Physical Description: | xix, 551p: col. ill., 1 col. port; 25cm. |
| ISBN: | 9781856175043 |