Market-led strategic change : transforming the process of going to market /

Bibliographic Details
Main Author: Piercy, Nigel
Format: Book
Published: Amsterdam London: Butterworth-Heinemann, 2009.
Edition:4th ed.
Subjects:
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090 0 0 |a 658.8   |b PIE 
100 1 # |a Piercy, Nigel 
245 1 0 |a Market-led strategic change :   |b transforming the process of going to market /   |c Nigel F. Piercy. 
250 # # |a 4th ed. 
260 # # |a Amsterdam  |a London:   |b Butterworth-Heinemann,   |c 2009. 
300 # # |a xix, 551p:   |b col. ill., 1 col. port;   |c 25cm. 
500 # # |a Includes bibliographical references and index. 
500 # # |a Previous ed.: 2002 
650 # 0 |a Strategic planning  
650 # 0 |a Management and Business Studies  
650 # 0 |a Marketing  
999 |a 1107066892  |b BOOK  |c Main Non-Fiction  |e INTAN BK