Consumed : rethinking business in the era of mindfulness /

Bibliographic Details
Main Author: Benett, Andrew
Other Authors: O?Reilly, Ann
Format: Book
Published: New York: Palgrave Macmillan, 2010.
Subjects:
Description
Item Description:Consumed is a forward-thinking look at how shoppers--and consumption--have changed, now and for the foreseeable future, and how businesses must rethink their strategies in order to thrive in this new economic landscape. A worldwide study by the authors
Includes bibliographical reference and index.
Physical Description:viii, 242p; 25cm.
ISBN:9780230101784