| LEADER | 00890cam a2200217 7i4500 | ||
|---|---|---|---|
| 001 | 0000012840 | ||
| 005 | 20151104090000.0 | ||
| 005 | ##20151104113700.0 | ||
| 003 | ##MY-KlINT | ||
| 020 | # | # | |a 9780814416938 |
| 039 | # | 9 | |y 201511041137 |z VLOAD |
| 090 | 0 | 0 | |a 658.802 |b LUT |
| 100 | 1 | # | |a Luther, William M |
| 245 | 1 | 4 | |a The marketing plan : |b how to prepare and implement it / |c William M. Luther. |
| 250 | # | # | |a 4th ed. |
| 260 | # | # | |a New York, NY: |b AMACOM, |c 2011. |
| 300 | # | # | |a xi, 292p: |b ill; |c 23cm. |
| 500 | # | # | |a Includes bibliographical references and index. |
| 500 | # | # | |a The planning process -- Marketing management -- Market analysis -- Customer analysis -- Brand development -- Product/service plan -- Marketing communications budget -- Competitive analysis -- Promotion plan-advertising -- Promotion plan-sales promotion |
| 650 | # | 0 | |a Marketing |
| 999 | |a 1107066915 |b BOOK |c Main Non-Fiction |e INTAN BK | ||