The 1% windfall : how successful companies use price to profit and grow /
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| Format: | Book |
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New York:
Harper Collins,
2010.
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| Item Description: | Includes bibliographical references and index. A book that explores the importance of pricing by simply asking: How does increasing prices just 1% impact profit?--Provided by publisher. The 1% windfall -- I: The foundation of pricing: value-based pricing -- Capture value by thinking like a customer -- II: The strategy of pricing -- Pick-a-plan -- Versioning -- Differential pricing -- III: Implementation: use price to profit and grow |
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| Physical Description: | xxix, 224p: ill; 24cm. |
| ISBN: | 9780061684326 |