How companies win : profiting from demand-driven business models no matter what business you're in /

Bibliographic Details
Main Author: Kash, Rick
Other Authors: Calhoun
Format: Book
Published: New York: HarperBusiness, 2010.
Edition:1st ed..
Subjects:
Description
Item Description:Shows businesses how to find new customers and profits in a world of contracting markets and diminished consumer demand, outlining a business model that uses new tools and techniques to seek out areas of high-profit demand
Includes bibliographical references and index
Physical Description:x, 256p: ill; 24cm.
ISBN:9780062000453