How companies win : profiting from demand-driven business models no matter what business you're in /
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| Format: | Book |
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New York:
HarperBusiness,
2010.
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| Edition: | 1st ed.. |
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| Item Description: | Shows businesses how to find new customers and profits in a world of contracting markets and diminished consumer demand, outlining a business model that uses new tools and techniques to seek out areas of high-profit demand Includes bibliographical references and index |
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| Physical Description: | x, 256p: ill; 24cm. |
| ISBN: | 9780062000453 |