Data-driven marketing : the 15 metrics everyone in marketing should know /
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
Hoboken, N.J Chichester:
Wiley: John Wiley [distributor],
2010.
|
| Subjects: |
| Item Description: | Includes bibliographical references and index |
|---|---|
| Physical Description: | xxi, 298p: ill; 24cm. |
| ISBN: | 9780470504543 |