Data-driven marketing : the 15 metrics everyone in marketing should know /

Bibliographic Details
Main Author: Jeffery, Mark
Format: Book
Published: Hoboken, N.J Chichester: Wiley: John Wiley [distributor], 2010.
Subjects:
LEADER 00801cam a2200229 7i4500
001 0000012886
005 20151104090000.0
005 ##20151104113700.0
003 ##MY-KlINT
020 # # |a 9780470504543  
039 # 9 |y 201511041137  |z VLOAD 
090 0 0 |a 658.83   |b JEF 
100 1 # |a Jeffery, Mark 
245 1 0 |a Data-driven marketing :   |b the 15 metrics everyone in marketing should know /   |c Mark Jeffery. 
260 # # |a Hoboken, N.J  |a Chichester:   |b Wiley:   |b John Wiley [distributor],   |c 2010. 
300 # # |a xxi, 298p:   |b ill;   |c 24cm. 
500 # # |a Includes bibliographical references and index 
650 # 0 |a Marketing research  
650 # 0 |a Management and Business Studies  
650 # 0 |a Marketing --   |x Mathematical models  
650 # 0 |a Marketing --   |x Case studies  
999 |a 1106066748  |b BOOK  |c Main Non-Fiction  |e INTAN BK