Data-driven marketing : the 15 metrics everyone in marketing should know /

Data-driven marketing : the 15 metrics everyone in marketing should know /

Bibliographic Details
Main Author:	Jeffery, Mark
Format:	Book
Published:	Hoboken, N.J Chichester: Wiley: John Wiley [distributor], 2010.
Subjects:	Marketing research Management and Business Studies Marketing -- > Mathematical models Marketing -- > Case studies

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