Inspired! : take your product dream from concept to shelf /
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| Format: | Book |
| Published: |
Hoboken, N.J Chichester:
Wiley: John Wiley [distributor],
2011.
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| Item Description: | The definitive reference guide for developing, launching, and rolling out a new product Each year, thousands of new products are introduced to market. Most fail. What's worse is it doesn't have to be this way. The fact is product failure is rarely the Includes index |
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| Physical Description: | xvii, 254p: ill; 24cm. |
| ISBN: | 9780470638453 |