One simple idea : turn your dreams into a licensing goldmine while letting others do the work /

Bibliographic Details
Main Author: Key, Stephen
Format: Book
Published: New York: McGraw-Hill, 2011.
Subjects:
Description
Item Description:pt. 1. The power of one simple idea -- pt. 2. Find your million-dollar idea -- pt. 3. Prove your idea -- pt. 4. Protect your idea -- pt. 5. Prepare to pitch your idea -- pt. 6. Submit your idea to potential licensees -- pt. 7. Bring your ideas to mark
Includes index
Physical Description:xvi, 237p; 24cm.
ISBN:9780071756150