Global business : positioning ventures ahead /
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| Other Authors: | |
| Format: | Book |
| Published: |
London:
Routledge,
2011.
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| Subjects: |
| Item Description: | The global imperative -- Establishing the context -- Doing your homework on global markets -- Getting there with customers and suppliers -- Creating a global footprint -- Making communication happen -- Negotiating cultural chasms -- Positioning the pr Includes bibliographical references and index. |
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| Physical Description: | xviii, 250p: ill; 24cm. |
| ISBN: | 9780415801942 |