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|a 9780415801942
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|y 201511041138
|z VLOAD
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| 090 |
0 |
0 |
|a 658.84
|b CZI
|
| 100 |
1 |
# |
|a Czinkota, Michael R
|
| 245 |
1 |
0 |
|a Global business :
|b positioning ventures ahead /
|c Michael R. Czinkota, Ilkka A. Ronkainen.
|
| 260 |
# |
# |
|a London:
|b Routledge,
|c 2011.
|
| 300 |
# |
# |
|a xviii, 250p:
|b ill;
|c 24cm.
|
| 500 |
# |
# |
|a The global imperative -- Establishing the context -- Doing your homework on global markets -- Getting there with customers and suppliers -- Creating a global footprint -- Making communication happen -- Negotiating cultural chasms -- Positioning the pr
|
| 500 |
# |
# |
|a Includes bibliographical references and index.
|
| 650 |
# |
0 |
|a Management and Business Studies
|
| 650 |
# |
0 |
|a Export marketing
|
| 650 |
# |
0 |
|a International trade
|
| 700 |
0 |
# |
|a Ronkainen,
|h Ilkka A
|
| 999 |
|
|
|a 1108066973
|b BOOK
|c Main Non-Fiction
|e INTAN BK
|