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| LEADER |
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| 005 |
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# |
# |
|a 9780470512401
|
| 039 |
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9 |
|y 201511041138
|z VLOAD
|
| 090 |
0 |
0 |
|a 658.827
|b FIS
|
| 100 |
1 |
# |
|a Fisher-Buttinger, Claudia
|
| 245 |
1 |
0 |
|a Connective branding :
|b building brand equity in a demanding world /
|c Claudia Fisher-Buttinger and Christine Vallaster.
|
| 260 |
# |
# |
|a West Sussex, ENG:
|b John Wiley,
|c 2008.
|
| 300 |
# |
# |
|a xxi, 358p:
|b ill;
|c 24cm.
|
| 500 |
# |
# |
|a Includes index
|
| 650 |
# |
0 |
|a Brand name products --
|x Valuation --
|x Management
|
| 650 |
# |
0 |
|a Corporate image
|
| 650 |
# |
0 |
|a Brand name products --
|x Management
|
| 700 |
0 |
# |
|a Vallaster,
|h Christine
|
| 999 |
|
|
|a 1108066958
|b BOOK
|c Main Non-Fiction
|e INTAN BK
|