Connective branding : building brand equity in a demanding world /

Bibliographic Details
Main Author: Fisher-Buttinger, Claudia
Other Authors: Vallaster
Format: Book
Published: West Sussex, ENG: John Wiley, 2008.
Subjects:
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245 1 0 |a Connective branding :   |b building brand equity in a demanding world /   |c Claudia Fisher-Buttinger and Christine Vallaster. 
260 # # |a West Sussex, ENG:   |b John Wiley,   |c 2008. 
300 # # |a xxi, 358p:   |b ill;   |c 24cm. 
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650 # 0 |a Brand name products --   |x Valuation --   |x Management  
650 # 0 |a Corporate image  
650 # 0 |a Brand name products --   |x Management  
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