Connective branding : building brand equity in a demanding world /

Bibliographic Details
Main Author:	Fisher-Buttinger, Claudia
Other Authors:	Vallaster
Format:	Book
Published:	West Sussex, ENG: John Wiley, 2008.
Subjects:	Brand name products -- > Valuation -- > Management Corporate image Brand name products -- > Management

Similar Items

The brand bubble : the looming crisis in brand value and how to avoid it /
by: Gerzema, John, 1961-
Published: (2008)

Branding Malaysia /
by: LS Sya
Published: (2005)

Strategic brand management : building, measuring, and managing brand equity /
by: Keller, Kevin Lane
Published: (2008)

The business of brands /
by: Miller, Jon
Published: (2004)

The right to brand: Levelling the brand playing field : Lessons from an emerging market /
by: Yasmin Merican
Published: (2013)

The Origin of Brands : How Product Evolution Creates Endless Possibilities For New Brands /
by: Ries, Al
Published: (2004)

Brand storming : managing brands in the era of complexity /
by: Fioroni, Michele
Published: (2009)

Passion branding : harnessing the power of emotion to build strong brands /
by: Duffy, Neill
Published: (2003)

Havard Business Review on brand management.
Published: (1999)

Harvard Business Review on Brand Management.
Published: (1999)

Branding FOR DUMMIES /
by: Chiaravalle, Bill

The best of branding : best practices in corporate branding /
by: Gregory, James R.
Published: (2004)

What great brands do : the seven brand-building principles that separate the best from the rest /
by: Lee Yohn, Denise
Published: (2014)

B2B brand management /
by: KOTLER, Philip
Published: (2006)

Brand champions : how superheroes bring brands to life /
by: Buckingham, Ian P.
Published: (2011)

The hero and the outlaw : building extraordinary brands through the power of archetypes /
by: Mark, Margaret
Published: (2001)

How they started global brands : how 21 good ideas became great global businesses /
Published: (2011)

Branding Malaysia /
by: Sya, LS
Published: (2005)

Global Malaysian Brands /
by: Carol Lin
Published: (2013)

B2B branding in Malaysia : a guide to building successful business-to-business brands /
by: Temporal, Paul
Published: (2006)

Brand driven : the route to integrated branding through great leadership /
by: LePla, F. Joseph
Published: (2003)

The ultimate book of business brands : insights from the world's 50 greatest brands /
by: Crainer, Stuart
Published: (2003)

Brand society : how brands transform management and lifestyle /
by: Kornberger,, Martin
Published: (2010)

OBD : Obsessive Branding Disorder : THE BUSINESS OF ILLUSION AND THE ILLUSION OF BUSINESS /
by: Conley, Lucas

Brand sense : build powerful brands through touch, taste, smell, sight, and sound /
by: Lindstrom, Martin
Published: (2005)

Brand management 101 : 101 lessons from real-world marketing /
by: Dhar, Mainak
Published: (2007)

Asian brand strategy : how Asia builds strong brands /
by: Roll, Martin, 1967-
Published: (2006)

The Brand Innovation Manifesto : How to Build Brands, Redefine Markets and Defy Conventions /
by: Grant, John, 1964-

Brand relevance : making competitors irrelevant /
by: Aaker, David A.
Published: (2011)

BRANDING IN A COMPETITIVE MARKETPLACE /
by: Baisya, Rajat K.
Published: (2013)

Luxury Brand Management : A World of Privilege / /
by: Chevalier, Michel

Brand leadership /
by: Aaker, David A.
Published: (2000)

The Pirate inside : Building a Challenger Brand Culture Within Yourself and Your organization /
by: Morgan, Adam
Published: (2004)

Branded customer service : the new competitive edge /
by: Barlow, Janelle
Published: (2004)

KELLOGG ON BRANDING IN A HYPER-CONNECTED WORLD /? /

Brand Sense : Sensory Secrets Behind the Stuff We Buy /
by: Lindstrom,Martin
Published: (2010)

What do you stand for : managing brand me/Thomas Gad and Anette Rosencreutz.
by: Gad,Thomas
Published: (2002)

The Brutal Truth about Asian Branding : And How t Break the Vicious Cycle /
by: Baladi, Joseph
Published: (2011)

The Right to Brand : Levelling the brand playing field : Lessons from an emerging market /
by: Merican, Yasmin, Datin
Published: (2013)

The soul of the corporation : how to manage the identity of your company /
by: Bouchikhi, Hamid
Published: (2008)