The death of modern management : how to lead in the new world disorder /
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| Format: | Book |
| Published: |
Hoboken, N.J:
Wiley,
2009.
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| Subjects: |
| Item Description: | Introduction : how we got here and where we are going -- Strategy : from following the rules to making the rules -- Marketing : from selling benefits to selling dreams -- Power : shifts to a new world disorder -- Money : from CAPM to the road to ruin Includes bibliographical references and index |
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| Physical Description: | viii, 279p: ill; 21cm. |
| ISBN: | 9780470682852 |