APA (7th ed.) Citation

Bettencourt, L. A. SERVICE INNOVATION: HOW TO GO FROM CUSTOMER NEEDS TO BREAKTHROUGH SERVICES.

Chicago Style (17th ed.) Citation

Bettencourt, Lance A. SERVICE INNOVATION: HOW TO GO FROM CUSTOMER NEEDS TO BREAKTHROUGH SERVICES.

MLA (8th ed.) Citation

Bettencourt, Lance A. SERVICE INNOVATION: HOW TO GO FROM CUSTOMER NEEDS TO BREAKTHROUGH SERVICES.

Warning: These citations may not always be 100% accurate.