Branded! : how retailers engage consumers with social media and mobility /

How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networ

Bibliographic Details
Main Author: Brennan, Bernie
Other Authors: Schafer
Format: Book
Published: Hoboken, N.J: Wiley, 2010.
Series:Wiley and SAS business series
Subjects:
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245 1 0 |a Branded! :   |b how retailers engage consumers with social media and mobility /   |c Bernie Brennan, Lori Schafer. 
260 # # |a Hoboken, N.J:   |b Wiley,   |c 2010. 
300 # # |a xx, 264p:   |b ill;   |c 24cm. 
490 0 # |a Wiley and SAS business series 
500 # # |a Includes index 
520 # # |a How retailers can create an effective strategy for using social media and mobility Written in a blog format to help retailers experience interactive dialog in this rapidly growing communication vehicle, this book will create awareness of social networ 
650 # 0 |a Social media --   |x Economic aspects  
650 # 0 |a Online social networks  
650 # 0 |a Internet marketing  
650 # 0 |a Telemarketing  
650 # 0 |a Management and Business Studies  
650 # 0 |a Branding (Marketing)  
700 0 # |a Schafer,   |h Lori  
999 |a 1109067035  |b BOOK  |c Main Non-Fiction  |e INTAN BK