Women want more : how to capture your share of the world's largest, fastest-growing market /

Bibliographic Details
Main Author: Silverstein, Michael J
Other Authors: Butman, Sayre
Format: Book
Published: New York, NY: HarperBusiness, 2009.
Edition:1st ed..
Subjects:
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039 # 9 |y 201511041140  |z VLOAD 
090 0 0 |a 658.8343082   |b SIL 
100 1 # |a Silverstein, Michael J 
245 1 0 |a Women want more :   |b how to capture your share of the world's largest, fastest-growing market /   |c Michael J. Silverstein and Kate Sayre ; with John Butman. 
250 # # |a 1st ed.. 
260 # # |a New York, NY:   |b HarperBusiness,   |c 2009. 
300 # # |a viii, 322p:   |b ill;   |c 24cm. 
504 # # |a Includes bibliographical references and index. 
505 0 # |a The world's most demanding consumers -- The archetypes and life stages -- Brands that understand -- Food: answering the daily question, what's for dinner? -- Fitness: still looking for a holistic solution -- Beauty: the next product needs to do it! -- 
650 # 0 |a Women consumers  
650 # 0 |a New products  
700 0 # |a Butman,   |h John  
700 0 # |a Sayre,   |h Kate  
999 |a 1110067248  |b BOOK  |c Main Non-Fiction  |e INTAN BK