Women want more : how to capture your share of the world's largest, fastest-growing market /

Bibliographic Details
Main Author: Silverstein, Michael J
Other Authors: Butman, Sayre
Format: Book
Published: New York, NY: HarperBusiness, 2009.
Edition:1st ed..
Subjects:
Table of Contents:
  • The world's most demanding consumers
  • The archetypes and life stages
  • Brands that understand
  • Food: answering the daily question, what's for dinner?
  • Fitness: still looking for a holistic solution
  • Beauty: the next product needs to do it!