Marketing Methods to Improve a Company Strategy : Applied Tools and Frameworks to Improve a Company's Competitiveness Using a Network Approach.

Bibliographic Details
Other Authors: Castro Luciano Thome e, Consoli, Mathew Alberto
Format: Book
Published: New York: Routledge, 2010.
Subjects:
Description
Item Description:Includes bibliographical references and index
Physical Description:vii,127p: ill; 23cm.
ISBN:9780415873758