Qualitative research methods in public relating and marketing communications /

Qualitative research methods in public relating and marketing communications /

Bibliographic Details
Main Author: Daymon,Christine
Format: Book
Published: London: Routledge, 2011.
Subjects:
Qualitative research
Corporations-Public relations-Research-Methodology
Marketing research-Methodology
Public relations -- > Research -- > Methodology
Description
Item Description:Includes bibliographical references and index.
Physical Description:xi,397p; 25cm.
ISBN:9780415471176

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