APA (7th ed.) Citation

Day, G. S., & Moorman, C. (2010). Strategy From the Outside In: Profiting From Customer Value. McGraw Hill.

Chicago Style (17th ed.) Citation

Day, George S., and Christine Moorman. Strategy From the Outside In: Profiting From Customer Value. New York: McGraw Hill, 2010.

MLA (8th ed.) Citation

Day, George S., and Christine Moorman. Strategy From the Outside In: Profiting From Customer Value. McGraw Hill, 2010.