APA (7th ed.) Citation

Mooradian, T. A., Matzler, K., & Ring, L. J. (2012). Strategic Marketing. Pearson Education.

Chicago Style (17th ed.) Citation

Mooradian, Todd A., Kurt Matzler, and Lawrence J. Ring. Strategic Marketing. New Jersey: Pearson Education, 2012.

MLA (8th ed.) Citation

Mooradian, Todd A., et al. Strategic Marketing. Pearson Education, 2012.