Buy-in : Saving your good idea from getting shot down /

Bibliographic Details
Main Author: Kotter, John
Other Authors: Whitehead, Lorne
Format: Book
Published: Massachusetts: Harvard Business Review Press, 2010.
Subjects:
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245 0 0 |a Buy-in :   |b Saving your good idea from getting shot down /   |c John P.Kotter and Lorne A. Whitehead. 
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650 # 0 |a Public relations  
650 # 0 |a Sales promotion  
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