The Pirate inside : Building a Challenger Brand Culture Within Yourself and Your organization /

The Pirate inside : Building a Challenger Brand Culture Within Yourself and Your organization /

Bibliographic Details
Main Author: Morgan, Adam
Format: Book
Published: Canada: John Wiley & Sons, 2004.
Subjects:
Brand name products Management
Brand name products -- > Psychological aspects
Corporate culture
Creative ability in business
Brand name products -- > Planning
Description
Item Description:Includes bibliographical references and index.
Physical Description:xii,335p: ill; 24cm.
ISBN:9780470860823

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