The Pirate inside : Building a Challenger Brand Culture Within Yourself and Your organization /

Bibliographic Details
Main Author: Morgan, Adam
Format: Book
Published: Canada: John Wiley & Sons, 2004.
Subjects:
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100 1 # |a Morgan, Adam 
245 0 0 |a The Pirate inside :   |b Building a Challenger Brand Culture Within Yourself and Your organization /   |c Adam Morgan. 
260 # # |a Canada:   |b John Wiley & Sons,   |c 2004. 
300 # # |a xii,335p:   |b ill;   |c 24cm. 
500 # # |a Includes bibliographical references and index. 
650 # 0 |a Brand name products Management  
650 # 0 |a Brand name products --   |x Psychological aspects  
650 # 0 |a Corporate culture  
650 # 0 |a Creative ability in business  
650 # 0 |a Brand name products --   |x Planning  
999 |a 1202068067  |b BOOK  |c Main Non-Fiction  |e INTAN BK