Copycats : How Smart Companies Use Imitation to gain a Strategic Edge /

Copycats : How Smart Companies Use Imitation to gain a Strategic Edge /

Bibliographic Details
Main Author: Shenkar, Oded
Format: Book
Published: Massachusetts: Harvard Business Pressy, 2010.
Subjects:
Strategic planning
New products
Competition -- > Management
Diffusion of innovations -- > Management
Imitation -- > Economic aspects

Similar Items

Similar Items