Essentials of Marketing management /

Bibliographic Details
Main Author: Lancaster, Geoff
Other Authors: Massingham, Lester
Format: Book
Published: New Yorka: Routledge, 2010.
Subjects:
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245 0 0 |a Essentials of Marketing management /   |c Geoff Lancaster and Lester Massingham. 
260 # # |a New Yorka:   |b Routledge,   |c 2010. 
300 # # |a xxi, 524p:   |b ill;   |c 25cm. 
500 # # |a Includes bibliographical references and index. 
650 # 0 |a Marketing --   |x Management  
700 0 # |a Massingham, Lester  
999 |a 1111067420  |b BOOK  |c Main Non-Fiction  |e INTAN BK